---
spec_version: 0.1.0
document_type: brand-brief
brand_id: hireposture
brand_version: 1.3.0
parent_operator_id: tom-pinder
last_updated: 2026-05-08T00:00:00.000Z
---

## TIF Verification [public]

- certification_id: TIF-HIREPOSTURE-1c75210a
- verification_url: https://marketing.startvest.ai/tif/TIF-HIREPOSTURE-1c75210a
- json_endpoint: https://marketing.startvest.ai/api/v1/tif/certifications/TIF-HIREPOSTURE-1c75210a
- status: active
- domain_verified: true
- founder_identity_verified: true
- credentials_verified: pending
- publications_verified: pending

## Identity [public]

- name: Hireposture
- legal_entity: StartVest LLC
- website: https://hireposture.com
- description: Compliance posture for hiring. ADA Title I qualification-standards audit, attorney-attested rule library, EEOC defense audit trail
- launched: 2026

## Voice Rules [public]

### Banned phrases
- empower / empowering
- leverage (as a verb)
- synergy
- dive in / dive deeper / let's dive
- let's unpack / unpack / unpack this
- at the end of the day
- circle back
- touch base
- compare notes
- move the needle
- moving forward
- genuinely
- straightforward
- holistic
- robust
- streamline / streamlined
- world-class
- best-in-class
- game-changer / game-changing
- thought leader / thought leadership
- transform / transformation (allowed only when describing a specific concrete change)
- in today's [X] landscape
- the future of [X]
- it's worth noting
- we believe / we think / it's our view that
- modernize / unlock / accelerate (as content-free improvement verbs)
- reportedly / according to public reports / as widely covered / thought to be / appears to indicate
- substrate
- "DEI" / "diversity, equity, and inclusion" (Hireposture is EEOC defense, not DEI software)
- "inclusive language" / "bias coach" (off-positioning)
- "AEDT bias audit" as the lead frame (v2 module, not v0)
- "AI hiring compliance" as a generic claim (lead with ADA Title I JD audit specifically)
- "Vanta for hiring" / "Drata for hiring" (wrong segment, wrong ACV)
- "purpose-built for [X]" (anti-pattern; describe the mechanism instead)
- "modernize hiring" (content-free verb)

### Banned characters
- ! (exclamation point)
- emojis (any)

### Tone rules
- sentence_length_max: 25
- paragraph_count_max: 5
- direct_voice: true
- exclamation_max_per_message: 0
- humor: dry, sparing
- corporate_jargon: never
- hedging: never (state the claim, flag with `[NEEDS VERIFICATION]`, or omit)
- specificity: numbers, names, dates, case captions, dollar amounts earn the read
- subhead_threshold_words: 400 (a piece shorter than this does not get subheads)
- headline_case: sentence (not title)

### Required elements
- pitch: outlet_specific_hook, sender_credentials, counsel_or_hr_persona (every pitch tags which buyer is being addressed)
- cold_email: personalization, clear_cta
- linkedin_message: personalization, no_pitch_in_first_message
- citation: every factual claim has a verifiable source or a `[NEEDS VERIFICATION]` flag
- cta: singular, concrete, low-friction (e.g., "Book the audit, " not "Take the next step")

### Channel limits
- linkedin_connect_note: 200
- linkedin_message: 1000
- linkedin_personal_post: 1300
- cold_email_subject: 50
- cold_email_body: 800
- pitch: 1500
- twitter_post: 280
- blog_subhead_min_section_words: 200

## Brand Context [public]

Compliance posture for hiring. Hireposture audits each job description against ADA Title I qualification-standard risk before posting, generates a documented compliance memo, and produces a timestamped audit trail for EEOC defense.

The brand frame is borrowed from security industry's "compliance posture" language. Reads serious to mid-market HR + employment counsel buyers. Expandable to broader AI hiring compliance v2 (NYC LL144, IL HB3773, CO SB205) without rebrand.

The frame is EEOC defense, with a documented chain of essential-function justification. Anything that softens that to "inclusion" or "best practices" is off-positioning.

## Positioning [public]

- category: compliance posture for hiring (frame borrowed from security)
- primary_persona: HR Director (user, champion, day-to-day operator)
- secondary_personas: employment counsel (technical buyer, sign-off authority)
- buyer_size: mid-market multi-location operators, 500–5,000 employees
- industries: retail, hospitality / QSR, healthcare, warehouse / logistics, admin / staffing
- not_for: SMB <$1K ACV (funnel mention only), enterprise PR teams, DEI tooling buyers
- comp_set: ComplianceHR Navigator, JDXpert (NOT Vanta, NOT Drata)
- validated_wedge: Lori's Gifts $600K EEOC settlement (S.D. Ohio, April 2026, ADA Title I qualification-standards challenge)

## Public Links [public]

- linkedin: https://www.linkedin.com/in/tom-pinder-88110732/
- github: https://github.com/tjpinder
- website: https://startvest.ai
- twitter: (TODO: confirm handle before publishing)

## Credentials [public]

<!-- Default credentials surface on all beats. Beat-specific credentials
     live under H3 subsections (e.g. ### Govcon) and are picked by
     selectCredentialsForBeat at draft time. -->
- 10+ years enterprise systems engineering
- Founder of multiple brands across SaaS and govcon (PRAPI, FieldLedger, Hireposture, AdaCompliance, IdeaLift, ClarityLift, StartVest govcon)
- Author of the brief.md spec for portable brand context

### Govcon [public]
- VOSB / SDVOSB-eligible founder
- Prior Secret clearance, eligible for reinstatement